© Photos cars: Stephan Bauer

Schaltkulisse is one of the world’s leading dealers for super-exclusive Sportscars and Oldtimers. We were commissioned to redesign their identity and upgrade the brand positioning.

Step one was a complete re-design of the brand identity. The new logo shows the letter "S" for Schaltkulisse but also a serpentine road or a racetrack. The color scheme is a reference to "british racing green" combined with a warm grey, creme white and gold.

The new website presents the cars but also the showroom located in an old stable on the countryside near Munich. High-end photography and video and easy-to-use CMS make the website not only a pleasure to view but also a perfect marketing tool for Schaltkulisse.